Analysis of a pop music video - Michael Jackson "Thriller"

Analysis of a pop music video - Britney Spears "Oops!...I did it Again!"

   - The artist performing. This is to show the audience the artist who is responsible for performing the song. There is also a range of shots that go from medium close-up to a close-up, which allows the audience to see what the face of the artist looks like. In these GIFs, the artist is also looking at the camera. This gives off the illusion that the artist is looking directly at the viewer, which is intended to make the viewer feel more involved in the song.

          - The artist changing outfits and location. This is to keep the music video edgy and interesting, so it doesn't bore the audience by showing the artist in one costume and one location throughout the same video.

 - As the artist is performing in the music video, we can see back-up dancers are present. This is so the audience can remember the moves that are being shown in the video, in case they feel enticed enough to perform those moves. The back-up dancers are also in very similar silver costumes, while Britney is in a red costume. This is to show that she is different from the back-up dancers, and to put more focus on her.

 - A narrative. As is the case with this music video, other pop music videos usually tend to feature a narrative. Narratives are intended to make the audience feel more attached to the song, in case the lyrics and the performance isn't catchy enough to get into. This GIF also shows what could be a potential romance, which is also typical of pop music videos, because of who their target audience is (girls from the age of 10-17, who are very big on the aspect of romance).

Brief

Media Studies A2 Brief Post

The brief for A2 is to produce a promotion package for the release of an album and an music promo video together. I will need to include a cover for its release as part of a digipak (Cardboard CD Cover).  I will also need to include a magazine advertisement for the digipak.

For my coursework, I will be working with Libby Hennessy and Amie Brady.

Analysis of a rock music video - Rob Zombie "Living Dead Girl"

Music videos are known to feature typical conventions that are shared throughout all genres. Whilst rock songs do resort to incorporating these conventions in music videos, they also try achieve a "dangerous" and "edgy" look, accomplished through the mise-en-scene and editing. 

TYPICAL conventions:

 - Close-up of the artist- Artist appears

- Artist performs the song (e.g: 0:44 - 0:47 of the song)

Rock songs, although going for an edgier and darker look in music videos than other music genres, still feature typical conventions that appear in all conventional music videos, regardless of genre. Examples of this includes a close-up (seen in the first image for "Living Dead Girl" in this post; being to help the audience to get a close look of the performer's face, so that the audience are more aware of who is singing the song), the artist performing (seen when Rob Zombie is portraying the "Evil Doctor" from 0:44-0:47; the purpose of this being that the audience knows who is responsible for performing the song) and the artist appearing (seen on numerous occasions throughout the song whenever Zombie is portraying the "Evil Doctor"; the general purpose of this being to intrigue the audience, as they would find watching the artist perform throughout the entire music video to become quite dull and tedious, which is why Rob used a gimmicky character in this song).

 - Dark colours (because rock songs are intended to be the opposite of pop songs, so where pop music videos mostly use bright, vibrant colours, rock music videos will use dark and "dangerous" colours).

 - Eerie mise-en-scene (an eerie mise-en-scene is advised for a rock music video, because it will have a dangerous look, and rock songs like to flaunt danger through the song's lyrics and/or what is featured in the music video)

- Uneasy camera movements (seen throughout the entire video) (similarly to the eerie mise-en-scene, uneasy camera movements help to achieve an edgy and dangerous look, which is what appeals to fans who like rock songs).

What is vital to a rock music video is accomplishing a look that is considered to be dark and dangerous enough to frighten away "tween" girls that are appealed to vibrant pop songs. "Living Dead Girl" is a great example of this, as the colours are very dark, and an eerie look is achieved through the camerawork (uneasy camera movements), mise-en-scene (the performance of the people in the song, as well as the make-up and the dark clothing) and editing (the dark coloured filters added into the song).

Teenagers Music Video

Analysis of a pop music video - Carly Rae Jepsen "Call Me Maybe"

Music videos are known to feature typical conventions that are shared throughout all genres. However, music videos of the pop genre tend to resort to featuring conventions the most frequently and the most blatantly.

 - Shows a narrative story, as the music is playing

 - Shows the artist performing

 - Shows various uses of a close-up

Pop songs generally feature typical conventions that appear in most other music videos of all genres. Examples of this includes a narrative (seen in the first thirty seconds of "Call Me Maybe"; the general purpose of this being to intrigue the audience, as they would find watching the artist perform throughout the entire music video to become quite dull and tedious), the artist performing (seen when Carly and her band are performing in a garage; the purpose of this is to show the audience who is performing the song) and close-ups (seen on numerous occasions throughout the song whenever Carly is singing; the purpose of this being to help the audience to get a close look of the performer's face, so that the audience are more aware of who is singing the song).

 - As well as showing the narrative, the opening thirty seconds of this song also shows a potential romance between Carly and the man

 - Feminine colours take a predominant focus of this shot. Romance is also showcased here, to appeal to the "tween" girl fan base.

Conventions of a pop music video that wouldn't be found in music videos of other genres include a romance (because the song is aimed towards "tween" girls, who are believed to be big fans of anything that involves romance) and feminine colours (because it wields more of an appeal to the "tween" girls who are the target audience of this product).

Stacy's Mom Annotation