Sunday, 4 August 2013

Analysis of a pop music video - Britney Spears "Oops!...I did it Again!"

   - The artist performing. This is to show the audience the artist who is responsible for performing the song. There is also a range of shots that go from medium close-up to a close-up, which allows the audience to see what the face of the artist looks like. In these GIFs, the artist is also looking at the camera. This gives off the illusion that the artist is looking directly at the viewer, which is intended to make the viewer feel more involved in the song.

          - The artist changing outfits and location. This is to keep the music video edgy and interesting, so it doesn't bore the audience by showing the artist in one costume and one location throughout the same video.

 - As the artist is performing in the music video, we can see back-up dancers are present. This is so the audience can remember the moves that are being shown in the video, in case they feel enticed enough to perform those moves. The back-up dancers are also in very similar silver costumes, while Britney is in a red costume. This is to show that she is different from the back-up dancers, and to put more focus on her.

 - A narrative. As is the case with this music video, other pop music videos usually tend to feature a narrative. Narratives are intended to make the audience feel more attached to the song, in case the lyrics and the performance isn't catchy enough to get into. This GIF also shows what could be a potential romance, which is also typical of pop music videos, because of who their target audience is (girls from the age of 10-17, who are very big on the aspect of romance).

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