Tuesday, 10 September 2013

Genre Research 2 (Analysing Pop Music Videos)

Miley Cyrus - We Can't Stop (Female Artist)

Bruno Mars - Just The Way You Are (Male Artist)

This pop music video is very conventional for numerous reasons. Firstly, we see Bruno establishing a rhythm that will be heard throughout the song. Rhythm is very important in music videos, because fans of pop music like hearing music that is both rhythmic, and is perfectly cut to the beat.

We also see a narrative in the video, telling a story between Bruno and an unknown, attractive female. The narrative features Bruno romanticising with the woman, telling her very sweet things. This is conventional because adolescent girls adore the concept of there being a perfect 'gentleman', which is what Bruno Mars is doing; being a gentleman to the woman.

The audience can also see Bruno lip-syncing through the entirety of the video, which is another convention, as it shows the audience who is responsible for performing the song. Also, he is staring into the camera while he is lip-syncing, which makes it look as if Bruno is looking directly at the viewer.

Sugababes - Push The Button (Pop Band)

Like Miley, the three members of the Sugababes are all using their sex appeal to keep intrigue from the male audience, by showing some flesh in the elevator shots. They are also using sex appeal by seductively dancing, which also is an attempt to attract male viewers.

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