Tuesday, 25 February 2014

How effective is the combination of your main products and ancillary texts?

Through the concept of positivity, the main product and the ancillary texts help to promote the same text. For example, in the music video, Miss Melody are often seen together and having fun, whether that's through taking a 'selfie' (in one of the multiple cutaways for the video) or performing their choreography in numerous locations. In the advertisement cover, all members of Miss Melody are pictured close together, smiling and looking like they're having fun. In the CD Digipak, the three members of Miss Melody are all directly smiling at the camera in the front cover, enforcing the positivity towards their target audience of 'tween' girls, that is promoted through the rest of the texts.

Messages that I believe are successfully enforced in the main product and ancillary texts include the sense of positivity (another example of positivity shown through the ancillary texts, as well as the example of positivity in the above paragraph, is the message in the back cover of the CD Digipak, where Miss Melody thanks their fans for supporting them and stating that if you work hard and believe in yourself, your dreams will come true. This idea of Miss Melody believing in their target audience continues to convey the concept of positivity, which helps to portray the group as positive role models for young girls to look up to.

The main purpose of an ancillary text is to promote and advertise a singer/group's upcoming release, so fans will hopefully feel enough anticipation to purchase the album and listen to it. Advertisements hype up the release through lots of bold, eye-catching words, that are intended to captivate the audience and also hype them up for the upcoming release. CD Digipaks are intended to make the singer/group's album look aesthetically pleasing, in order to make the audience feel compelled to purchase the album. For pop groups, a convention of CD Digipaks are vibrancy, as that is appealing to a young children/teenagers (who are believed to be the target audience of pop music videos).

As mentioned above, the target audience for Miss Melody's main product and ancillary texts are young girls aged between 10-12 years old. The focus of a young demographic is significant, as it makes Miss Melody, as a group, responsible for setting a good example for their target audience. This has been enforced not just in their music video (through the lack of males; to connote to young girls that boys aren't needed to have fun, and that romance isn't important for them at that age), but also in the ancillary texts (through the pink coloured font, to appeal to their femininity, and again, through the lack of males, cementing the fact that Miss Melody is an all-girl pop group).

Comparing Miss Melody's products to other pop groups, I believe that Miss Melody's product looks professional due to how many conventions it follows from the pop genre. For example, the pop genre is notorious for its use of colour, which appears consistently in Miss Melody's 'Feels So Good' music video and ancillary texts. Another convention of the pop genre that Miss Melody follows is a lot of close-ups and big close-ups, so the target audience have a clearer memory of who was responsible for performing the songs in the album.

In addition to the professional look Miss Melody's media texts maintain, their star persona as a pop group is also present. In the music video, one of the reasons why London was used as a location was because it is the capital of Great Britain, signifying its importance. The intention behind this was the use of London to connote Miss Melody's importance, suggesting that they as a group were as important to pop music as London is to Great Britain. In the advertisement cover, their social media accounts (Facebook and Twitter) are present, to display that they are trendy and like to keep up with their fans on social media, which would appeal to a modern audience who is also into social media. Present not just in their advertisement cover, but also their album cover, their band name is displayed as a logo (), which could be treated by their fans as a recognisable sign which identifies their products, to help reflect on their star personas.

This is an example of how the main product and ancillary texts have been combined to promote the same message to Miss Melody's target audience. From the array of colour used in their music video (often seen in their green-screen shots), the image of the colourful high heels in the CD Digipak and the use of pink in the advertisement cover; bright colours and vibrancy are something that have been promoted throughout my media texts, using the theory of semiotics to connote that the bright colours should reflect on the bright personalities that Miss Melody's target audience should possess.

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